Welcome to How2Russia
Your marketing strategy and communication agency in Russia. We work to be your attentive ears, sharp eyes, skilled hands and forward-looking brain in Russia.

Marketing Strategy & Communication Agency

we help foreign retailers launch and succeed in Russian market

Marketing Strategy & Communication Agency

we help foreign retailers launch and succeed in Russian market

Russian experts

We live, work and buy in Russia. Every day we watch trends and listen to people to bring you up to date and build successful marketing campaigns in Russia for you.

Internet marketing professionals

We code, design, test, create, research, test, compare, advise and build strategies. All core competencies are in-house to make sure you get great quality and precise timing for your projects.


We combine international experience and local knowledge. We speak your language, understand the culture and business processes and adapt them to Russian realities to achieve your goals in the country.

It never hurts to ask. Just drop us a line or call and together we’ll have a look at your challenge and find a solution for your success in Russian market.

Go for success in Russia

Legal consulting

Do we need a legal entity? Do we have to report your sales and pay taxes? Can I collect customer data? Can I e-mail and SMS customers? How about the returns? Do it right from the first try to avoid expensive mistakes.

Launch strategy

What is the best price strategy for the product? How much do I need to invest? Do I need a local website? What is the best way to deliver? How do I manage returns? When is the best time to launch? How and when to advertise? Plan the work and work the plan.

Content strategy

How to build efficient content strategy in Russian? How to manage content generating process and control consumer generated content? Make Russian content your strongest ally.

Market positioning

How to position my products in the market? Where is the right place for my product in consumer’s mind? What are the main advantages I am planning to push? What are the decision making and purchase driving factors? Get the answers before the launch.

Website localization

How to localize content? How to make your website speak and understand Russian? How to integrate customer support into your business processes? How mobile shall I be? How to arrange delivery and returns? Ensure brand consistency and efficient localization.

Strategic partnerships

How to choose the right partner for delivery, returns, customer service and marketing communication needs? Do I need someone else to sell my product online? Get the partners you can rely on.

Market research

How big is my market potential in Russia? How big is the demand? What is the seasonality? How consumers perceive my product? Who are my competitors? Understand your opportunities and threats in the market.


How to become visible in search results? How to generate traffic that converts? How to extend your communication strategy to Russia? How to deal with Yandex? How to manage Yandex Direct PPC campaigns? Get the most from local tools and technologies available.

Marketing automation technology

What Russian customer acquisition, communication and management tools suit my business? How to integrate them into existing business processes? Sell cheaper and faster.
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